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While there are plenty of web-based services now available to help forge potential romantic connections, the online landscape was drastically different when Frind created Plenty Of Fish — and not just with respect to dating.

“The web wasn’t very interactive, and it was a social network before there were social networks,” Frind recalled in a phone interview from Vancouver.“It was dynamic.

The Match Group says the deal is subject to approval from the federal industry minister and is expected to close early in the fourth quarter.

A screenshot of the Android version of the Plenty Of Fish app is shown in this undated handout photo.

In March, Plenty Of Fish surpassed 100 million users.

CEO and founder Markus Frind launched the company from his Vancouver apartment in 2003.

READ MORE: Match reveals most popular words in Canadians’ online dating profiles“We’re really just starting at the start of mobile taking over.

TORONTO – The Match Group, the New York-based company that owns Match.com, Ok Cupid and Tinder, says it has purchased Vancouver-based dating website Plenty Of Fish for US5 million in cash.In a statement on its website, Match Group CEO Sam Yagan says it was attracted to Plenty Of Fish’s consistent growth and it plans to integrate the Canadian company’s mobile app into its existing family of digital and online dating services.Frind said the site earns considerable revenue from ads and subscriptions.The surge in smartphone use has mirrored the significant spike seen among users logging on to the site remotely.“About two to three years ago, 10 per cent of our traffic was mobile, and now it’s something like 80, 90 per cent,” said Frind, noting that POF is among the top-ranked apps.Canadian company Plenty Of Fish continues to reel in big numbers with the online dating site now surpassing 100 million users.

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It’s been a steady ascent for the homegrown startup which CEO and founder Markus Frind launched from his Vancouver apartment in 2003.

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