Market research on online dating online dating safety advice

Researchers and social scientists argue that dating and economics have evolved in tandem.“The story of dating began when women left their homes and the homes of others where they had toiled as slaves and maids to cities where they took jobs and let them mix with men,” writes Moira Weigel, author of the new book “Labor of Love: The Invention of Dating,” (Mac Millan, .25).Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.

By that logic, lovelorn singletons should apply the same principles to their dating profiles as advertisers apply to a bottle of shampoo competing for attention on a supermarket shelf, according to a study published in 2015 by Sameer Chaudhry, assistant professor at University Texas Southwestern Medical Center, and his colleague Khalid Khan, professor of women’s health and clinical epidemiology at Queen Mary University of London.

Chaudhry had good reason to choose this as a research topic. By employing the study’s findings in his own search for a partner, Chaudhry says he finally found the right match.

“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.

Brooks runs Courtland Brooks, an agency that provides strategy, marketing, business development, and media relations for companies in the online dating world.

Just ask Mark Brooks, who has worked in and around the industry for two decades.

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It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.

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