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Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.

The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of finding a romantic partner.

Some sites such as Ok, and are free and offer additional paid services in a freemium revenue model.

Some sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.

Online dating sites use market metaphors to match people.

Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.

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Other sites are more specific, based on the type of members, interests, location, or relationship desired.

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